A big and happy news for all the car lover out there who are going to buy cars this coming festivals. Car makers have decided to give a big huge discount on their products in India. Some of the big brands including Tata Motors, Maruti Sazuki, Ford India and Honda have decided to give a discount of 60% this Diwali in India. These brands are offering a Rs 60,000 to Rs 80,ooo discount on their cars to cash in on the festival times in India.
Also cash discounts, loyalty exchange, free insurance and accessories are given to the new customer who will buy cars during the forthcoming festive season. “We are offering special schemes for our customers during the festival season. A Re 1 insurance programme has been offered at Brio, City, Civic and Accord,” Honda Siel Cars India Senior Vice President (Sales and Marketing) Jnaneswar Sen told PTI.
“Festive season is always very important for us. We are offering gift vouchers and loyalty exchange bonus to our customers. We started these offers from last month coinciding with Onam in Kerala and we received very good response,” Ford India Vice President (Marketing) Anurag Mehrotra said.
The company is giving accessories worth Rs 52,000 to buyers of its sports utility vehicle Endeavour, he added. “If any customer comes to buy a new vehicle from us by exchanging his old Ford car, we are giving loyalty bonus of up to Rs 20,000,” Mehrotra said.
Besides, the company is also providing free insurance, along with some other benefits, of up to Rs 28,000 to the customers of its small car Figo, he added.
Homegrown auto major Tata Motors is also offering various discounts and schemes for its passenger vehicles. “We do offer schemes for specific period and at present the discounts on our passenger vehicle range between Rs 10,000 and Rs 50,000 depending on the model,” a Tata Motors spokesperson said. Similarly, market leader Maruti Suzuki India is also offering discounts on models like Alto, WagonR and Estilo between Rs 30,000 and Rs 35,000 in the form of free accessories or cash vouchers or a combination of both.
Hit by high interest rates, rising fuel prices, and inflationary pressures, carmakers have been struggling to keep sales counter ticking. In July, car sales in India grew by just 6.71 percent. According to figures released by the Society of Indian Automobile Manufacturers (SIAM), domestic car sales in July stood at 1,43,496 units as against 1,34,473 units in the same month last year.
